In this episode we talk to the founder of Woodzee Sun Glasses, Luke Winter. Woodzee is a maker of 100% natural wood eyewear. It was founded in Chico, California with the goal of growing a business committed to creating quality renewable products priced for everyone to enjoy.

Luke breaks down everything you need to be thinking about when it comes to building and growing a lifestyle brand. If you are a fly fishing guide, starting your own fly fishing line of active wear, or own your own business this episode is for you.